Feeling alone in the
wilderness of entrepreneurship??
What if you didn’t have to walk this path alone?
When going off the beaten path of the 9-5, the journey to creating a purposeful and sustainable creative business can feel like being lost in the backcountry. You know you have the creativity and skills within you but it’s the business end of things that feels overwhelming.
You might be just starting out and asking yourself how you’re ever going to make it as a freelancer. Or if you’ve been in business for a bit, you’re probably saying yes to every opportunity coming your way instead of strategically growing your business. And for those of you who have finally “made it”, you might still not feel safe in your ability to keep the work coming so you never take a break. Wasn't freelancing supposed to bring you freedom?
There is - it’s called
doing business your way.
Freelancing and creative entrepreneurship isn't black and white—it's a complex and nuanced experience and different for each person. The goal isn’t to figure out what everyone else is doing, but to build a business suited to you and your needs, amplifying your natural strengths, emphasizing what is already important to you, and sustaining the life you're looking to live.
Ever catch yourself thinking...
"There has to be a better way to grow my business"?
You’re not here to do life or business as usual.
It’s time to blaze a trail to reach your unique destination:
a business that honors your values and fuels your life.
On your most daunting and exciting adventures, you deserve a partner who can co-create your itinerary, help you overcome obstacles as they arise, and challenge you to become the best version of you as you achieve your goals. Together, we’ll build and grow your business, not someone else’s- rooted in your values and vision to honor your life goals.
With continuous 1:1 coaching, you’ll have a dedicated partner who understands the complexities of the outdoor industry and creative entrepreneurship, to walk alongside you in your journey.
We’ll tackle freelance specific topics like pitching your ideal clients, creating an intentional pricing structure that meets your needs, marketing and selling your services authentically, and so much more.
And since creative work is inherently personal, we won’t shy away from all the hard stuff that gets in the way of creativity and business: impostor syndrome, limiting beliefs, fear of failure, and whatever else is holding you back.
When our work is complete, you’ll have everything you need to overcome future challenges, make tough choices, and actually thrive as a freelancer.
What Clients Have to Say
The space Justine provides for growth is unmatched.
She's gentle but persistent, seeing your full potential often before you can see it. She has a keen understanding of what makes being a freelancer so great and so hard, and she has the tools, resources, and experiences to walk you through the challenges to a better, kinder life as a freelancer. If you work with Justine, be prepared to drop your freelancer "order taker" mindset and become a confident small business owner -- there's no room to keep playing small once you work with her.
Jessica K. | Website Designer
One-on-one attention with the backing of community
We (you, me and hundreds of freelancers like you) are in this together for the long haul.
Continuous 1:1 coaching is the most personalized and bespoke coaching partnership available for freelancers, creatives, and business owners in the outdoors industry. We’ll focus specifically on your life and business goals, address your most personal challenges, and create your bespoke tool box to grow your business during our coaching container and beyond. And thanks to the Just A Wild Thought Coaching Collective, our private Facebook community, you’ll be able to ask questions, share best practices, and find client referral partners with 100s of fellow freelancers.
Uninterrupted support
& accountability
With 2 monthly 45-minute sessions for 6 months and regular touchpoints via email, you’ll always have a strategic partner on your business building journey.
Community transparency & generosity
A private Facebook community of 100+ fellow outdoor industry freelancers means you’ll never have to navigate the business landscape alone.
A collection of
tools & resources
Access to Justine’s gigantic library of books, podcasts, workshops, and other resources ensures you’ll be equipped with all the tools you need to succeed.
A personal guide for your business and life landscape
I’m equal parts supportive super-fan and get sh*t done accountability partner
Curious and creative, I'm a French-American ex-freelancer with a love of the outdoors, a hunger for adventure, and a propensity for asking deeply personal questions.
As a certified coach, I couple my extensive coaching training with the 7+ years I spent building my freelance business in the outdoors industry to help freelancers, entrepreneurs, and small business owners build sustainable businesses and lives they love.
I help clients get honest with themselves about what they want so that they can take deliberate action, make intentional choices, and stop getting in their own way.
Starting 1:1 coaching is a big decision.
Let's make sure you have the info you need!
The best program for you depends entirely on your needs, what you’re looking to build for yourself, and where you’re trying to go. For some clients, coaching is all about accountability and personalized support. Continuous 1:1 coaching, because of it’s minimum 6-month commitment, is often the best way of working together to ensure that you reach your goals. For others, their strongest longing is to have a community of peers working alongside them, sharing themselves, their strengths, their struggles, and their dreams; to feel connected to the world at large and to give them the permission they’ve always wanted. For these people, the Group Learning Programs would be a perfect fit.
Yes! While I typically charge $225 a session for 1:1 sessions, I also keep 5 sliding scale slots for folks who aren’t in a place to be able to afford my regular rate. I often allocate these slots to BIPOC, LGBTQ+ folks, or members of other marginalized communities. If you’re curious about working with me but are concerned about not being able to pay my full rate, please reach out all the same. While I can’t guarantee that we could begin working together right away, I will always find a way of working with those excited to partner together on their journey.
My not so secret agenda for all coaching clients is transformation. Although I work with clients to grow their freelance business by focusing on things like pitching to ideal clients, defining pricing structures, and improving systems and processes, the work we do will never be surface level. My goal is always to help my clients grow as people, alongside their business. We address negative stories, impostor syndrome, crippling self doubt. We create bold, audacious vision rooted in personal values and develop the inner and outer resources do deal with upcoming challenges. We celebrate each achievement and accomplishment until one day, you’ve transformed into the person you’ve always secretly wanted to be.
You can expect to be held as Naturally Creative, Resourceful, and Whole and be seen as the expert of yourself. You can expect to be nurtured, coaxed, and challenged into rising to your own potential, into finally bringing voice to what you want. You can expect to deepen self-knowledge and apply what you learn immediately. You can expect me to challenge you to be bold, to take up space, and to get what you want. You can expect me to celebrate your wins AND your failures. You can expect me to walk alongside you, championing you as you take on your tallest mountain yet. And you can expect to wake up one day with the realization that you can continue alone, without me.
While there are a number of incredible coaches out there with no professional training, I am incredibly fortunate to have been able to complete the Co-Active Training Institute’s Curriculum and the Certification track in order to become a Certified Professional Co-Active Coach. A member of the International Coaching Federation, I abide by the ICF’s Code of Ethics and hold myself to the coaching, development, and professional standards they set for us.