Intensives
Tackling everything no one taught you about freelancing in the outdoors industry, one focused topic at a time
It’s not exactly like learning to run a business came up in school…
So how are you supposed to figure this sh*t out?!
By this point, the creativity and craft parts of freelancing just come second-nature to you. The brass tacks of business building, though? Some of those areas feel a lot less natural.
After all, there’s a lot about the outdoors industry (and freelancing in general) that feels hush-hush. It’s one thing to know that you need to pitch, negotiate, and build systems, but it’s another to figure out how—and nobody seems to be dishing the dirt.
Researching, crawling YouTube, and watching freelancers who are further ahead than you has gotten you this far, but you don’t have to settle for general advice and trial & error anymore.
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You don’t need an MBA to run your business.
Just a guide who’s done the scouting for you!
You’ve done a great job maneuvering on your own, but filling in the gaps in your knowledge doesn’t have to feel like free soloing any longer.
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What if you had a direct route to answers when it comes to figuring out key elements for your positioning, pricing, client management, systems, and more?
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What if you had time for deliberate implementation to actually use what you’re learning (and yes, help you stop avoiding the tricky stuff)?
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And what if you could tackle it in community with other adventurous freelancers?
It doesn’t have to be super complicated, either.
You’re in the right place to get the knowledge you need, backed by research and experimentation, and the time and accountability to actually implement it.
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Reflection
In preparation for our Intensive topic, you’ll complete a series of reflection questions beforehand to better understand what challenges you’re facing or information you’re missing to feel confident about your business.
Intensives = Education + Implementation
Dive into the strategy, tools, and structure you need to succeed.
There are tons of opportunities out there to learn about business building… but fewer that create intentional space to actually implement what you’re learning.
Enter Intensives—focused, industry-specific sessions that get you adventure-ready with the info you need to know and how to put it to work in your business.
With single-session trainings on entrepreneurial concepts from pitching and pricing to negotiation and nurturing clients, you can finally take a more direct route to getting your specific business uncertainties solved.
Each live, 2 hour Intensive gives you the time and structure to grasp key concepts and then implement them right away—because you shouldn’t have to learn all of your lessons the hard way.
Education
We dive deep into the selected topic, covering a variety of research, different approaches, and laying out various models to use moving forward. You’ll also have the opportunity to learn from other participants and exchange best practices.
After learning new strategies, tools, and structure, we’ll implement them right away, creating processes, templates, and automations to ground this new learning into action.
Justine’s program transformed the way I think about my business.
Through a mix of guided sessions and thoughtful weekly assignments I was able to clarify my thinking and light a fire that inspired me to recommit to my passions and skills, while building confidence in building new clients.
Becca P. | Strategist & Writer, Watterson Creative
What Clients Think:
Your career is action-packed, so an Intensive is too
Get back out there with new info and the accountability to put it to work
Every Intensive includes:
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Structured reflection questions and prep work to make the most of your Intensive
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A live, online 2 hour session on an industry-specific topic—100% relevant, no-holds-barred education and implementation time
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Access to a copy of the presentation, session transcription, and audio recording, yours to revisit whenever you need a refresh
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Accountability partnerships with fellow hands-on participants
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1 month accountability check-in via email to keep you on tra ck
Let’s make sure you’ve got the right gear and posse for the next portion of your adventure.
Let me help you skip the scenic route (in business, that is!)
Say NO to loneliness and feeling lost and YES to perfecting your tools and strengthening your community. Find a program with a commitment level you can handle to move your business forward.
Questions? Let’s tackle them together.
If you have already begun working with clients, this is an awesome opportunity to build your business off of a strong foundation. However, this is not a good fit for someone that has not worked as a freelancer or as a small business owner yet, or who has not worked with clients. For some of the topics that we'll dive into, you need to have some previous experience, whether good or bad, to be able to make the most of it. I recommend having worked with a few clients at a minimum.
Workshops are an opportunity to start sinking your teeth into a topic and are shorter in length than an Intensive. Although Workshops provide great resources, they typically cover a topic more broadly than an Intensive does. Intensives give us a longer chunk of time to get full depth of understanding and readily available tools to use right away.
For built-in accountability and community! You’re surrounded by other business owners who are in a similar industry and season of business as you, and the group environment is inspiring and motivating. And since you’ll have an accountability buddy in me and the other participants, you’re much more likely to keep the momentum going once we wrap up!
To make sure that you have the time and space to actually implement what you’re learning, Intensives are only offered as a live group experience. This is something you’ve got to participate in real-time (but afterwards, you do get the presentation + audio for reference)! If you know you can’t make the next session, keep an eye out for the following month’s.
I’m Justine, your guide in the adventure of freelancing
Let me help you skip the scenic route (in business, that is!)
I created Intensives to pull back the curtain on need-to-know but not-openly-discussed topics specific to working in the outdoors industry. (I mean, when was the last time a traditional freelancer had to negotiate pricing for an on-location rock-climbing instructional video?!)
I believe in democratizing information that no one thought to teach us… until now! So I’m here to arm you with the knowledge to grow your business and help you avoid some of entrepreneurship’s most common problem areas. And I would know…
After freelancing in the action sports industry for 7 years, I made all of the big mistakes and learned all of the hard lessons. So let’s save you the time, energy, and money by getting into the nitty gritty together.
Since 2019, I’ve helped hundreds of clients just like you build successful creative businesses in the outdoors industry. I fundamentally believe that you can create a long term, sustainable business that honors your values and supports your adventurous life—and with me as your partner, we can do just that.