Money Clarity Course for Freelancers

Tackle your money demons, beat your blind spots, and learn how to make intentional choices in your business finances.

You were supposed to be out there exploring, bagging peaks, creating work you’re proud of, and planning your next adventure… not standing at the base of Money Mountain wondering when you’re finally going to be able to conquer it.

Join us Spring 2025

Not part of the dream

Stressing about savings, googling tax advice, getting behind on book keeping...

And yet, these things are an all too common part of striking out on your own and building your business:

Wondering if you’re making enough, or ever will, so that you can finally feel safe in your finances.
Ignoring your systems (whatever they may be) for another month because you just can’t force yourself to face what feels like a monstrous undertaking.
Using the “what everyone else seems to be charging” method for setting your pricing, which always leaves you feeling anxious and confused.
Considering whether starting a business was even a good idea in the first place, because money’s your Achilles heel and you have no clue where to start.

Money clarity = money confidence = money freedom

When you finally tackle your finances, you can trade anxiety for the adventure that lights you up.

What you won’t find here? Generalities, vague advice, or super technical tools that require an MBA to understand.

Here’s how the curriculum sets you up for success:

In this first module, we’ll uncover your learned beliefs around money, wealth, and entrepreneurship to successfully align what you believe to be true about money and your ability to manage your business finances.

Tackle your counterproductive narratives and beliefs around money

Create new perspectives anchored in your values that allow you to make money without guilt or shame

Free yourself from the stories around money that make it impossible to earn a good income

We'll meet for a 60-minute group welcome call on Thursday, October 3 at 12pm EST/9am PST.
Get clear and detailed about the kind of life you want to live and what financial support is required to get you there

Create the basis to work from to identify your hourly rate

In Module 2, we’ll work with the end in mind, helping you understand what a values-driven life requires financially, both in your business and in your day to day life.
We'll meet for our first 90-minute Money Talks coaching session after accessing this module: Thursday, October 17 at 12pm EST/9am PST.
Understand the key factors to take into account for your pricing and how to present this information to potential clients

Shift your pricing models to focus on the value you provide, not just the time it takes to complete

In this module, we’ll dive into how pricing services and products are different and why this matters to you as a freelancer. We’ll outline all of the ways you can price your services and what factors you should be taking into account.
In this module, we’ll identify your hourly rate based on your business and personal expenses and the life you’re looking to create for yourself. We’ll explore the impact of how you’re currently pricing yourself so you can make intentional choices moving forward.

Examine what options you have to get your ideal pricing and current pricing to match

Walk away with a clear sense of what your hourly rate should be, one rooted in the life you want to live

We'll meet for our second 90-minute Money Talks coaching session after accessing this module: Thursday, November 14 at 12pm EST/9am PST.
Understand the implications that pricing has on your positioning as a business so you can make intentional decisions

Learn about how clients see your services as an investment and how to build the trust required for them to hire you

In this module, we’ll examine the psychology of pricing, taking into account how language, presentation, and research can facilitate conversations with clients around rates and pricing.
In this module, Certified Professional Accountant Dezerae Magelssen breaks down all of the essential bookkeeping tools you need to be able to run your business, plan your finances, file your taxes, and track your business growth.

Learn all the ins and outs about the financial systems every freelance business owner should have in place to run their business

Explore the nuts and bolts of choosing an LLC vs Sole Proprietorship, paying yourself, doing your taxes, tracking expenses, and writing items off

We'll meet for our final 90-minute Money Talks coaching session after accessing this module: Thursday, December 19 at 12pm EST/9am PST.

It’s time to regain control and reconnect with why you started freelancing.

To say NO to bad fit clients and working yourself to the bone, without worrying you’ll never cash a check again. To say YES to making business investments and taking actual time off, knowing you’ve built strategic and intentional systems that have your back.

All you need is the courage to begin.

You just need better equipment.

After all, nobody ever taught you how to balance your books or create a pricing model! (“Unpacking money beliefs” probably wasn’t on the agenda either.) Just like you learned to ski, take epic photos, or develop your craft, you can learn how to set up a practical and profitable financial foundation.

But guess what?

This all makes sense, and conquering that mountain is completely possible.

After working your way through the course, you’ll be on your way to:

Grounding yourself in the steadiness that comes from a healthy savings account, a clear pricing structure, and a solid understanding of your numbers.

Breaking out of the boom and bust cycle of freelancing

Feeling proud of what you’ve created without the pain of wondering if you’re going to be able to keep it going

The Money Clarity Course for Freelancers

Manage your mindset, sharpen your skillset, and finally build a business that sustains you.

The Money Clarity Course is your one-stop destination for mastering your money so you can run your business instead of having it run you.

This isn’t a quick fix but an intentionally designed course for true transformation, helping you first reshape your mindset around money and then implement new tools, templates, processes, and skills to grow your business sustainably.

Master your Mindset

Rewrite your beliefs around money so you can let the shame go, take control of your finances, and reach your earning potential as a freelancer.

Get Clear on the Numbers

Create a business model with a clear pricing structure that’s aligned with your values and grounded in meeting your financial needs.

Manage your Money

Implement practical, doable, and systematized processes to manage your money, taxes, and expenses like a business owner.

The Money Clarity Course is a holistic experience for long-term money confidence in business.

Your enrollment in The Money Clarity Course includes:

6 modules of research-backed business finance education, from big picture concepts down to the nuts and bolts of bookkeeping

Expert instruction from a Certified Coach, ex-freelancer, and business owner (that’s me!) as well as a Certified Professional Accountant

Three monthly 90-minute accountability and coaching sessions with fellow course participants to take you deeper and keep you on track

Hours of content to dive into each topic, with separate audio recordings so you can take the course on the go

Exercises to complete with each module to apply right away—no more learning without implementing!

Practical tools, templates, and calculators tested by 100+ people (and counting!) to take the guesswork out of your finances

A private Slack community with current and past participants to ask questions, build accountability partnerships, and share insights

Priority scheduling with Justine for one-off 1:1 coaching sessions (the waitlist is normally months!)

Investment

ONE PAYMENT

$750

3 MONTHLY PAYMENTS

$250/each

Justine showed me that I can take the guesswork and uncertainty out of everything business finances-related,

I never had formal business training and never thought much about money before becoming a freelancer, so using money templates and frameworks has made a huge difference in my work. The tools Justine shares—including exercises, spreadsheets and even language to use with clients—make it SO much easier to run my freelance business like a business I'm proud to share with the world!

Angie | Writer, Speaker, and Events Producer

You’re 100% capable of mastering your money.

Take it from people who have been there:

Questions?
Let’s clear the fog and chart your course together.

I’ve got answers (and trail snacks).

This course is a hybrid learning model, meaning that it's a combination of self-paced learning and in-person work, with a launch every quarter. Each module includes pre-recorded videos, a module guide, and detailed templates, tools, and homework assignments for you to do on your own. This instruction is supplemented with monthly live group accountability and coaching sessions with your fellow participants and myself! You'll always have access to the course (including any updates we make in the future), but you only have three months of coaching calls so make the most of them!
Participants have lifetime access to the course; however, I have specifically designed it to be completed in 3 months or less. Participants will be able to attend the monthly coaching calls during their quarter only so I highly recommend signing up when you'll be able to attend the calls and complete the coursework in 12 weeks.
Absolutely—please don’t wait another minute! Starting your freelance business with a solid financial foundation can help save you years of underpaying yourself, undervaluing your work, and struggling to make ends meet.
Yes! It’s never too late to address the key stories and processes that run our businesses.

If you’ve been in business for a while, there’s a good chance you’ve been making your finances work without exactly knowing how or why and are looking for a better process to implement. Also, businesses evolve, so what might have been working for you when you first got started could actually require a tune up now.
Sure thing! Every freelancer can benefit from knowing their numbers, and the tools and resources in the course can apply to any service-based business.
Although you'll be able to access the bookkeeping right away, I promise you that you'll get the most of it moving through Modules 1-5 first. Why? Because getting your Profit and Loss statement in order is essential to running your business; however, it won’t tell you whether or not your current prices will be enough to live on or if your shame around money is getting in the way of raising your rates. You’ve got to address these key pieces beforehand to ensure that you’re building your business finances around foundational elements that bookkeeping can’t fix!
Simple answer? To transform your business finances from the ground up. The stories we tell ourselves dictate what we believe, what choices we make, and the actions we take. In this course, we tackle all of the components that dictate our ability to earn an income from freelancing.
Yes! To make this as accessible as possible, we offer a payment plan that breaks the payments down into 3 payments. Additionally, I always have discounts available for folks of traditionally marginalized groups so be sure to reach out so I can send you one!
Yes! Making access to financial resources more inclusive is hugely important to me. If you are from a historically excluded group, I’m happy to offer you 30% off. Just reach out directly at hello@justawildthought.com and I’ll send you a code to use when you enroll.
I firmly believe in the power of this course but if you’ve completed it and have been disappointed by your experience, please get in touch. While there is no official money-back policy, I would be happy to chat to learn more about your experience and see what we can co-create to give you what you feel is missing from the course.

I’m Justine, your guide in the adventure of freelancing!

Because you don’t have to go broke trying to make it your way.

I created the Money Clarity Course specifically for freelancers in the outdoors industry, because what works for other businesses doesn’t necessarily work for the adventure you’re on. Since 2019, I’ve helped hundreds of clients just like you build sustainable creative businesses by helping them tackle the uncertainty, ambiguity, and secrecy involved in freelancing in the outdoors industry. My goal? To help you build a sustainable business that actually makes money and funds a life that feels good to you.